Bespoke consulting for the music industry.
Hello, I'm Tom — a London born, Yorkshire raised, Los Angeles based music and marketing executive, with 16+ years building and leading digital strategy for independent music across campaigns, platforms, data and teams on both sides of the Atlantic — through the streaming boom, social media's rise and the explosion of available data.
I'm most interested in the nexus of online marketing, owned audience growth and eCommerce — real results over optics, and turning the what, where, why and how into language that actually helps artists, managers and executives make decisions.
That work has helped drive a Billboard Top 3 album, GRAMMY wins and multiple nominations, a Mercury Prize win, and a run of UK Top 5 chart placements — as well as building smart, efficient and capable teams across multiple disciplines.
I have a fiercely independent mindset, which continues to form the core of my approach to work and people.
If you need a hand with anything I can do, are looking to hire someone on a contract/freelance basis, or are just looking to chat about the latest changes in the music industry, let's talk.
I cannot recommend Tom more highly. He's a brilliant digital exec, fantastic human and has been an invaluable resource to Merlin and me for years.
Tom was an early visionary and understood the power YouTube can bring to artist development before most of the industry did.