Bespoke consulting for the music industry.
Hello, I'm Tom — a London born, Yorkshire raised, Los Angeles based music and marketing executive, with 20 years experience building and leading digital strategy for independent music.
My work has helped drive a Billboard Top 3 album, GRAMMY wins and multiple nominations, a Mercury Prize win, and a run of UK Top 5 chart placements — as well as building smart, efficient and capable teams across multiple disciplines.
I'm most interested in the nexus of online marketing, owned audience growth and eCommerce — real results over optics, and turning the what, where, why and how into language that directly helps artists, managers and executives make decisions.
I have a fiercely independent mindset, which continues to form the core of my approach to work and people.
To discuss a one-off consultation, a wider or ongoing project, or just catch up on the latest in the music industry, shoot me an email.
I cannot recommend Tom more highly. He's a brilliant digital exec, fantastic human and has been an invaluable resource to Merlin and me for years.
Tom was an early visionary and understood the power YouTube can bring to artist development before most of the industry did.